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Building a Global Network for Quality Internet Access – with Claudia Olah, CMO at Uplink

July 26, 2024

Curious about the future of decentralized internet and community-driven tech innovation?

Join us as we sit down with Claudia Olah, the dynamic CMO of Uplink, to uncover her fascinating journey through the tech world. From her impactful work on Bitcoin infrastructure in El Salvador to her leadership role at Together Labs in Silicon Valley, Claudia brings a wealth of experience and insights. She shares Uplink's mission to revolutionize internet access and the powerful lessons she's learned from her mentors about turning weaknesses into strengths. Discover how Claudia's background in tech startups fuels her passion for community-focused marketing and the groundbreaking work Uplink is doing in the Web3 space.In this episode, we navigate the unique approach Uplink takes compared to traditional tokens, emphasizing their focus on tangible, real-world applications and community impact. Claudia sheds light on the importance of B2B solutions, robust investor support, and the challenges of keeping pace with the rapidly evolving Web3 marketing landscape. We discuss Uplink's exciting roadmap, including the launch of their Discord and point system, and the critical role of community feedback in shaping their product development and marketing strategies. Don't miss this inspiring conversation about building a global network for quality internet access and balancing professional engagement with personal well-being in the Web3 era.This episode was recorded through a Podcastle call on June 13, 2024. 

Claudia Ola - Building Uplink’s Global Internet Ecosystem on the Web3 CMO Stories Podcast

Claudia Ola has an impressive background, having led the world’s largest 3D social metaverse company in Silicon Valley, Together Labs. She directed the marketing team for vCore and their blockchain subsidiary, MetaJuice. Now, as the CMO at Uplink, Claudia is part of a decentralized digital ecosystem platform that aims to unite existing and emerging internet companies. Uplink’s mission is to provide quality internet access to everyone, everywhere.

The Mission of Uplink

Claudia shares that Uplink’s mission is to connect everyone to reliable internet access by developing tools and solutions to address today’s connectivity problems. The focus is on creating awareness, building a community, and raising brand awareness in this critical area.

Deep-Diving into Claudia’s Experiences

Claudia’s journey from Silicon Valley to Portugal has been filled with valuable lessons. At Together Labs, a community-centered approach helped build a strong metaverse with millions of daily users. Her experiences in compliance and community-focused marketing have significantly shaped her strategies at Uplink. The lessons in building and nurturing the community are instrumental to her current role.

Community Building at Uplink

Community engagement is crucial for Uplink. Claudia explains that they have implemented a point system where community members earn points by engaging with content and registering upcoming products. Additionally, Uplink is planning to launch an Ambassador Program to grow the community healthier and stronger. The goal is to ensure the community is deeply involved and rewarded accordingly.

Overcoming Challenges in Decentralized Infrastructure

Decentralized Physical Infrastructure Networks (DePIN) are gaining attention. Claudia acknowledges the risk of overhype in this space. Uplink focuses on delivering real, sustainable value rather than just creating buzz. Their goal is long-term success, ensuring every step aligns with their mission of providing global internet access.

Tokenizing Real-World Utilities

Claudia discusses the differences between marketing metaverse tokens and decentralized infrastructure tokens. Both types face skepticism. Metaverse tokens are associated with virtual experiences, while Uplink’s tokens address actual needs and problems in telecommunications. The emphasis is on making a tangible difference rather than just existing in a digital realm.

Roadmap Highlights for Uplink

Uplink’s roadmap includes the recent launch of their Discord and point system. Community engagement and product development phases are underway. They are working towards integrating key community players before any token events, aiming for early involvement to build a robust ecosystem even before launching the final token.

Listening to the Community

Community feedback is crucial for Uplink. Claudia explains that they rely on surveys, polls, and structured feedback mechanisms to guide product development and marketing strategies. The aim is to create a decentralized platform built by and for the community.

Staying Updated in Web3

The Web3 marketing space is rapidly evolving. Claudia stays updated by listening to podcasts, following thought leaders on LinkedIn and Twitter, and continuously learning new strategies. Being involved in the Web3 space firsthand, such as owning NFTs and participating in community events, also keeps her in the loop.

In Closing

Claudia shares where people can find more about her and Uplink. She can be found on LinkedIn at Claudia Ola, and Uplink can be followed on Twitter at @uplink_xyz. The Uplink website is uplink.xyz, and they encourage joining their Discord community.

Joeri concludes the episode, inviting listeners to share the podcast and leave reviews, emphasizing the value of growing the podcast community through listener engagement.

Key Takeaways

1.Community-Centered Approach: Building a community from the ground up and rewarding engagement are fundamental to Uplink’s strategy.

2.Real-World Impact: Focus on solving real-world connectivity issues through decentralized infrastructure.

3.Long-Term Vision: Prioritizing sustainable growth and long-term value over short-lived hype.

4.Continuous Learning: Staying updated through podcasts, social media engagement, and personal involvement in Web3.

5.Decentralized and Democratized Goal: Uplink’s ultimate aim is a fully decentralized, community-driven platform.

Join us for more exciting stories and insights in the next episode of Web3 CMO Stories. Take care until then!

Claudia Olah

KEY HIGHLIGHTS 

[01:24] Can you share a bit about Uplink, your role as CMO, and what drew you to it? 

[04:15] What lessons have you learned from your experiences and challenges? 

[07:38] How is Uplink approaching community building? 

[10:31] Can you elaborate on Uplink's ambitious goal of providing quality internet access globally? 

[12:37] What are some of the challenges you face in DePIN? 

[14:09] Can you discuss the differences between marketing metaverse tokens and decentralized infrastructure tokens (DePIN)? 

[16:53] Can you share the roadmap highlights or plans for your token? What should the community be excited about? 

[18:23] How do you handle feedback, and do you use it for product development? 

[20:23] How do you stay up to date with developments in Web3 and Web3 marketing, and what advice do you have for those just starting? 

NOTABLE QUOTES 

“We're this decentralized ecosystem connecting everyone to Internet access.” 

“Community is the core of our product offering.” 

“It's really important to be building your own brand, to be online, to be learning everything that you possibly can.” 

“We want to make a real impact and connect with humans in a real way. 

“We're making sure to incorporate everything that we're building and doing into the community.” 

MENTIONED RESOURCES 

X: https://x.com/uplink_xyz 

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