Key Takeaways from CEX 2023 and Podcast Rebranding

May 12, 2023

In this last episode of season 2 of our podcast, we dive into key takeaways from the recent CEX 2023 event, organized by Joe Pulizzi, and exciting news about our podcast rebranding.

Kim with a Creator Economy Expo hat

The Web3 CMO Stories Podcast with Joeri Billast

CEX 2023 Key Takeaways

  1. NFTs and smart contracts - Choose a platform that allows you to own your smart contracts, like Uncut or Manyfold, instead of relying on platforms that control the contract, such as OpenSea.

  2. Token terminology - Use terms like "member benefits" instead of "utilities" when speaking to an audience less familiar with Web3.

  3. Wallet safety - Use separate wallets for connecting to decentralized websites (like MetaMask) and storing cryptocurrencies offline (like cold wallets).

  4. Repurpose content - Leverage the power of multiple platforms, like repurposing your best tweets into LinkedIn carousels and sharing content in a newsletter.

  5. Legal considerations - Consult a lawyer when creating NFTs with added benefits or services to ensure you're compliant with regulations.

  6. Web3 and AI - Blockchain technology can help combat the rise of AI-generated fake content by allowing for verifiable content.

Podcast Rebranding Announcement

We're excited to announce that our podcast, formerly known as "CMO Stories," has been rebranded as "Web3 CMO Stories" with a hint in the podcast artwork to "(Joeri is) the Web3 CMO". A big thanks to Mark Hicks, Joe Pulizzi, Katie Brinkley, Daniel Nestle, and Jon Briggs for their valuable input. With a focus on Web3, NFTs, and the Metaverse, the new season of our podcast will continue to feature inspiring conversations with marketing leaders and tech entrepreneurs from around the globe.

Web3 Mastermind Opportunity

If you're an entrepreneur or marketer looking to dive into the world of Web3, consider joining our Web3 Mastermind! With a small, engaging group of like-minded individuals, you'll have the opportunity to learn, grow, and implement Web3 strategies for your business. Reach out to us for more information on how to join.