Brand discovery is changing faster than most founders and marketers realize. Not because of a new platform. But because AI systems are becoming the first layer of discovery, long before someone clicks a website or types a Google query.
That is exactly why I invited Gary Vaynerchuk (Gary Vee) on Web3 CMO Stories. It is a short, sharp conversation. No hype. No motivation talk. Just practical thinking about what actually works now.
In this episode, we unpack:
Why content creation is becoming a core job, not a side task
How AI systems learn from YouTube, TikTok, LinkedIn, podcasts, and newsletters
Why LinkedIn is still massively underpriced attention for B2B
The role of culture, context, and judgment over isolated tactics
Why trust, provenance, and authenticity matter more as AI content scales
🎧 Listen to the Web3 CMO Stories podcast episode here on Apple Podcasts, Spotify or another podcast audio platform. You can also find the conversation on YouTube.
Podcast partners for 2026
This episode is part of a broader collaboration with two partners supporting Web3 CMO Stories throughout 2026.
RYO
RYO continues as the main podcast partner, building real-world infrastructure around payments, wallets, and digital commerce from Japan. Long-term builders, not short-term noise.
Metricool
Metricool joins as a new podcast partner, helping marketers and teams bring structure, clarity, and consistency to their social media workflows.
As a listener / reader, you get: 30 days of Metricool Premium for free.
Use the coupon code: JOERI
Useful if you are serious about publishing across platforms without losing overview.
This episode is especially relevant if you:
Lead marketing or growth in a fast-changing landscape
Are investing in content but unsure how AI changes the rules
Want to build visibility that compounds across platforms
Care about trust, narrative, and long-term brand equity
Hope you find it valuable.
Joeri Billast
Author of The Future CMO
Host, Web3 CMO Stories
Organizer, Sintra Synergies retreats (1 or 2 spots left)
