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  • S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault

S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault

May 25, 2022

Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.Mathieu and his team have been changing the way people look at and treat excessive sweating.

KEY HIGHLIGHTS

[00:29] How are you?

[01:49] What is your business about and why did you start it?

[07:14 What would have been the biggest challenge that you needed to overcome?

[10:45] What would have been the decision that you guys have made that had had the biggest impact in the last few years?

[12:42] Are you using social media?

[17:32] How many videos did you have on TikTok before you hit the viral video?

[19:22] Are you active on LinkedIn, Instagram or other platforms?

[21:03] What are your goals?

[22:17] How can people connect with you?

NOTABLE QUOTES

·        The only thing that's scary with TikTok, it's not something that you could control that much. The person who cracks TikTok’s algorithm will be a multi-millionaire for sure.

·        I used to be very, very active in my life when I was younger, but then as soon as I started the business, my whole focus was on the business.

RESOURCES

CONNECT

·        Website: https://dermadry.com/

·        TikTok: Dermadry