📘 The Future CMO is now live

Hi all!

If you’ve been following my podcast Web3 CMO Stories, you know I’ve spent the last few years having deep conversations with CMOs, founders, and marketing leaders about the changing world of marketing.

Those 250+ conversations inspired me to write a book:

The Future CMO 🚀

Why this matters: the role of the CMO is changing faster than ever. AI, Web3, and shifting expectations of accountability are rewriting what it means to be a marketing leader. It’s no longer just about storytelling and brand, but it’s also about driving measurable value, building communities, and earning trust in a digital-first world.

Even Philip Kotler, the father of modern marketing, endorsed the book:

“The best update that I have read on the role and work of CMOs. A must-read for leaders ready to embrace financial accountability.”

👉 For the launch, the Kindle edition is just $0.99 for a few days (instead of $4.99). And the paperback also available here:

🎙️ New on the podcast (tomorrow):

I’ll be publishing a special episode about The Future CMO on the Web3 CMO Stories podcast. Keep an eye out because it goes live tomorrow!

Thanks for being part of this journey!

With appreciation,

Joeri