• Web3 CMO Stories
  • Posts
  • The Power and Responsibility of Generative AI – with Daniela Braga

The Power and Responsibility of Generative AI – with Daniela Braga

December 08, 2023

Do you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. 

Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable tools like Adobe Firefly and Eleven Labs that facilitate text-to-image and text-to-speech generation. However, Daniela advises caution against the misuse of these innovative technologies for creating deep fakes without consent.Our exploration continues with a deep dive into Defined AI's position on ethical AI. We pore over their manifesto and blog, providing insights into the resources they offer to promote fair and responsible AI. With her rich background in data, Daniela's insights on its influence on AI and Defined AI's commitment towards creating ethically sourced, representative, and transparent data are a must-listen for anyone interested in the field. Tune into this intriguing episode if you're keen on understanding the present state and future potential of generative AI. Don't forget to share with your fellow AI enthusiasts!

Unleashing the Power of Generative AI

Ever wondered how generative AI is transforming various sectors and what it holds for the future? Or perhaps you're curious about its ethical implications, especially in data handling?

This article delves into the world of generative AI, exploring its evolution from text-to-speech technology to creating diverse content like music, images, and videos. It also discusses how this technology is being integrated with natural language and voice interfaces for innovative applications.

The impact of generative AI on marketing strategies is significant. Tools like Adobe Firefly are enabling marketers to create engaging content quickly while raising important ethical considerations around consent and deception. Furthermore, understanding different tools available in the vast landscape of generative AI can be challenging but crucial for businesses looking to incorporate them into their strategies.

All these intriguing aspects will be discussed in detail throughout this article. So buckle up as we embark on an enlightening journey through the fascinating realm of generative AI!

Understanding Generative AI

Generative AI, although it may seem like a new concept, has actually been around for quite some time. It is a way to create new and unseen content from existing content. For example, text-to-speech technology has been used for years to generate speech from written text. Similarly, image generation and identification have also been possible through generative AI. These applications have been in existence for over 20 years, but with the widespread availability of smartphones and internet access, it appears as if generative AI is a new phenomenon.

However, what we are witnessing now is the integration of natural language and voice interfaces with various forms of content creation such as coding, music, images, and videos. This integration has reached an exciting point where generative AI can be used to create diverse and innovative content in ways that were previously unseen.

For example, voice interfaces can now be used to generate music or sounds, allowing users to create unique compositions without any prior musical knowledge. This advancement in generative AI opens up a world of possibilities for content creation across different sectors.

The Ethical Aspects of AI

When it comes to AI, ethics play a crucial role in ensuring responsible and fair practices. One of the key ethical considerations in AI is the handling of data. All AI models rely on data, and it is essential that this data is sourced ethically. At Defined AI, we prioritize ethical data sourcing by ensuring that our training data is consented to, paid for, representative, unbiased, and transparent.

We source our data from various partners who provide real-world data that is anonymized and legally made available for commercial use. We also collect simulated data through our own platform while ensuring that contributors understand and consent to how their data will be used. For example, if a person's voice or likeness is used for branding purposes, we obtain the necessary commercial licenses and ensure transparency in the process.

In addition to real-world and simulated data, we also utilize synthetic data generated through generative AI. This allows our customers to create unbiased and diverse models that address specific needs, such as dialects or language variations that may not be adequately represented in real-world data.

However, ethical considerations in AI go beyond just data sourcing. It extends to the application, design, testing process, and the accuracy and reliability of the models themselves. It is crucial for businesses to prioritize ethical practices throughout the entire AI lifecycle to ensure responsible and fair use of AI technology.

Marketing Strategies with Generative AI

Generative AI has opened up new possibilities for marketing strategies. With the advancements in technology, marketers can now leverage generative AI tools to create engaging and personalized content.

One such tool is Adobe Firefly, which allows users to generate PowerPoint presentations from text. This tool enables marketers to quickly transform written content into visually appealing slides without the need for extensive design work. Additionally, Adobe Firefly offers features like changing background pixelation or images within an image, adding voiceovers in different languages, and creating a complete video with a narrator.

Another interesting tool is Eleven Labs, which specializes in text-to-speech generation. While this tool offers impressive capabilities, it is important to note that it does not prioritize obtaining consent from individuals whose voices are used. This raises ethical concerns around deepfake technology and the potential for deception.

It is crucial for marketers to be aware of these ethical considerations when utilizing generative AI tools in their marketing strategies. Responsible use of these tools ensures transparency and avoids misleading or deceiving consumers.

The Landscape of Generative AI Tools

The landscape of generative AI tools is vast and constantly evolving. There are numerous options available, each with its own unique features and capabilities. It can be challenging for businesses to navigate this landscape and determine which tools are best suited for their needs.

Currently, there are around 300 large language models, with GPT (Generative Pre-trained Transformer) being one of the most well-known. However, within the realm of large language models, Falcon seems to be leading the pack in terms of performance. Additionally, LLaMA  and Met are also emerging as efficient models with promising capabilities.

When it comes to staying informed about the latest developments in generative AI, it is essential to actively engage with industry resources. Reading journals and tech news publications can provide valuable insights into new tools and advancements. Podcasts, such as the Web3 CMO Stories podcast, can also be a great source of information, offering concise updates on the latest tools and trends in just a few minutes.

For businesses looking to incorporate generative AI into their strategies, it is crucial to stay up-to-date with the latest developments and understand the nuances of different tools. This knowledge will enable businesses to make informed decisions and choose the most suitable generative AI tools for their specific needs.

Advice for Businesses on AI Strategies

As AI continues to shape various industries, businesses need to carefully consider their AI strategies. The approach may differ depending on whether the business is a large enterprise or a smaller company.

For large enterprises, a key decision is whether to buy or build AI models. Building AI models can be expensive but allows for customization and control over the technology. On the other hand, buying pre-existing AI models can save time and resources, but it may come with limitations and dependencies on external providers.

Smaller companies, on the other hand, should focus on identifying their most pressing challenges and inefficiencies. Rather than being swayed by the allure of the latest and shiniest AI tools, it is often more beneficial to address the most boring yet impactful problems that contribute to inefficiency and unnecessary spending. By targeting these areas, businesses can achieve significant improvements in productivity and cost savings.

When considering AI strategies, it is important for businesses to take a holistic approach. This includes evaluating the ethical implications of AI, staying informed about the latest developments in the field, and aligning AI initiatives with their overall business goals.

The Future of Generative AI

The future of generative AI holds immense potential for innovation and transformation across various sectors. As technology continues to advance, we can expect further integration of generative AI into our daily lives.

One area that shows promise is the democratization of AI tools. With platforms like Chat GPT allowing individuals to create their own AI models without coding knowledge, the possibilities for content creation are expanding. However, it is important to note that while these tools offer accessibility, they also come with ethical considerations. Users must be aware of the responsibility associated with creating and sharing AI-generated content.

Furthermore, as generative AI models continue to evolve and improve, we can anticipate a consolidation of options in the market. The current landscape may feature numerous models, but over time, there will likely be mergers and acquisitions that lead to a concentration of offerings.

In conclusion, generative AI is here to stay, and businesses need to adapt their strategies accordingly. By staying informed about the latest developments, prioritizing ethical practices, and focusing on addressing the most impactful challenges, businesses can harness the power of generative AI to drive innovation and success.

Ethical Considerations in AI

When it comes to AI, ethics play a crucial role in ensuring responsible and fair practices. One of the key ethical considerations in AI is the handling of data. All AI models rely on data, and it is essential that this data is sourced ethically.

Data plays a fundamental role in AI, as it serves as the foundation for training and developing models. Therefore, the quality and integrity of the data used are of utmost importance. Ethical sourcing of data involves several key principles:

  1. Consent: Data should be collected with the explicit consent of individuals. This means that individuals should be informed about how their data will be used and have the option to provide or withhold consent.

  2. Anonymization: To protect privacy, data should be anonymized to ensure that individuals cannot be identified from the data. This helps prevent any potential harm or misuse of personal information.

  3. Representativeness: The data used in AI models should be representative of the population or group it aims to serve. This helps avoid biases and ensures that the models are fair and inclusive.

  4. Transparency: The process of data collection and usage should be transparent, meaning that individuals should have clear visibility into how their data is being used and for what purposes.

At Defined AI, we prioritize ethical data sourcing by ensuring that our training data meets these principles. We are committed to sourcing data from trusted partners who provide real-world data that is consented to, paid for, anonymized, and legally made available for commercial use.

In addition to real-world data, we also utilize simulated data generated through our own platform. This data is collected from individuals worldwide, but always with their consent and anonymization. We understand the importance of ensuring that contributors fully understand and consent to how their data will be used.

Furthermore, we recognize the need for diverse and inclusive models. Real-world data may not always adequately represent certain groups or dialects. To address this, we also incorporate synthetic data generated through generative AI. This allows us to create more unbiased and diverse models that cater to specific needs.

By adhering to these ethical principles in data sourcing, we strive to ensure that our AI models are fair, responsible, and respectful of individual privacy.

AI in Marketing

The use of AI in marketing has revolutionized the way businesses engage with their customers and promote their products or services. AI-powered tools offer a wide range of strategies and capabilities that can enhance marketing efforts and drive better results.

Current AI tools in marketing

There are numerous AI tools available in the market that can assist marketers in various aspects of their work. Some of the popular AI tools used in marketing include:

  • Adobe Firefly: This tool allows marketers to create visually appealing content by converting text into images and changing background pixelation. It also enables the addition of voiceovers in different languages, eliminating the need for hiring a narrator.

  • Eleven Labs: This tool offers text-to-speech capabilities, allowing marketers to convert written content into audio. However, it is important to note that this tool does not ask for consent, which raises ethical concerns.

  • Chat GPT: Chat GPT is an evolving tool that utilizes large language models to generate conversational responses. With trillions of parameters, it offers advanced capabilities for creating interactive chatbots and virtual assistants.

Ethical considerations in AI marketing tools

While AI tools provide immense potential for enhancing marketing strategies, it is crucial to consider the ethical implications associated with their use. One of the key ethical considerations in AI marketing is the potential for deception or misuse of generated content.

To ensure ethical practices, it is essential to prioritize transparency and consent when using AI-generated content. For example, when using text-to-speech tools like Eleven Labs, it is important to obtain consent from individuals whose voices are being used. Additionally, measures such as adding watermarks to AI-generated content can help prevent the spread of deepfakes and protect individuals from deception.

The future of AI in marketing

The field of AI in marketing is constantly evolving, and the future holds even more exciting possibilities. As AI models continue to advance, we can expect to see further improvements in content generation, personalization, and customer targeting.

One trend to watch out for is the aggregation of AI offerings. Currently, there are numerous large language models available, but the future may see a consolidation of options through mergers and acquisitions. This concentration of options will likely lead to more efficient and powerful AI tools.

Keeping up with AI developments in marketing

Staying up-to-date with the latest developments in AI is crucial for businesses looking to leverage its potential in marketing. There are several ways to keep yourself informed:

  • Read industry publications and journals that cover AI and marketing topics.

  • Listen to podcasts that discuss AI advancements and their implications for marketing.

  • Follow reputable tech news sources that provide regular updates on AI-related topics.

By staying informed, businesses can make informed decisions about which AI tools to adopt and how to integrate them into their marketing strategies effectively.

AI Strategies for Businesses

When it comes to implementing AI strategies, businesses have several factors to consider. Here are some key points to keep in mind:

The decision to build or buy AI

For large enterprises, the decision often revolves around whether to build their own AI models or purchase existing ones. Both options have their pros and cons. Building AI models can be expensive and time-consuming, but it allows for customization and control over the technology. On the other hand, buying AI models can be more cost-effective and efficient, especially for smaller businesses with limited resources.

Identifying areas of productivity improvement with AI

Before diving into AI implementation, businesses should identify areas where AI can bring the most significant productivity improvements. This involves analyzing existing processes and pinpointing bottlenecks or inefficiencies that can be addressed with AI solutions. It's important to focus on solving the most boring and mundane problems, as these often contribute to a significant portion of inefficiency and spending.

The importance of solving boring problems with AI

While flashy and innovative AI applications may seem appealing, it's crucial for businesses to prioritize solving the most boring problems first. These seemingly mundane issues often have a substantial impact on efficiency and cost-effectiveness. By addressing these problems with AI solutions, businesses can achieve significant improvements in their operations.

The future of AI in business operations

The field of AI is constantly evolving, and its impact on business operations will continue to grow. As technology advances, we can expect to see even more sophisticated AI models that offer enhanced capabilities for various business functions. From customer service chatbots to predictive analytics tools, AI will play a crucial role in driving efficiency and innovation across industries.

Wrapping Up

As we conclude our exploration of generative AI, its ethical considerations, and its impact on businesses and marketing strategies, let's recap the key takeaways:

  • Generative AI is a powerful tool that can create diverse content in ways previously unseen. However, it comes with ethical responsibilities such as data sourcing and consent.

  • Incorporating generative AI into marketing strategies opens up new possibilities for personalized content creation but requires awareness of potential ethical issues to avoid misleading consumers.

  • Businesses need to stay informed about the latest developments in generative AI tools and prioritize addressing their most impactful challenges when considering their AI strategies.

The future holds immense potential for innovation with generative AI. But will businesses be able to navigate this rapidly evolving landscape while maintaining responsible practices? Until next time!

The Power and Responsibility of Generative AI – with Daniela Braga | S3 E27

KEY HIGHLIGHTS 

[01:00] How do you perceive the current state of Generative AI across different sectors? 

[02:47] How do you address the ethical aspects of AI within your business and more broadly in general? 

[05:06] Can you discuss marketing strategies with generative AI? 

[09:13] How do you stay informed and maintain clarity on current events? Do you read extensively or listen to podcasts? 

[11:13] As AI continues to evolve, what advice would you offer to businesses contemplating AI strategies? 

[13:44] How do you feel about the prospect of individuals creating their own GPTs without coding skills, opening up new possibilities? Are you excited about this development? 

NOTABLE QUOTES 

"Instead of starting from the coolest, shiniest tool, let's look at my probably most boring problem, because the most boring problem is probably causing 30% of inefficiency and spend." 

"All AI starts in data, and data needs to be consented, paid for, representative, unbiased, and transparent." 

"Ethical AI goes beyond data, it encompasses the application, the design, the testing process, and the accuracy and reliability of the model." 

"The best problems to solve with AI are the boring problems, not the cool generative problems." 

"There is no such thing as you build your own GPT; you build, but not everybody is sophisticated enough, and it's not your GPT, it's on LLaMA  or other options." 

MENTIONED RESOURCES 

CONNECT